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thought-leadership
Insights: Thought Leadership

Shaping CX Strategies for Growth

Our thought leadership provides actionable insights to help businesses unlock growth, build loyalty, and lead in the evolving AI-driven customer experience landscape.

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Media & Entertainment March, 2023

Personalizing Viewer Experiences Through CX Journey Analytics

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated....

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Technology September, 2022

Enhancing User Experiences with Data-Driven Journey Analytics in Tech

In the technology sector, where innovation is rapid and competition is fierce, delivering exceptional user experiences is a critical differentiator...

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Automotive & Mobility October, 2022

CX Journey Analytics: Tailoring the Experience in a Data-Driven World

Adaptive Retention Intelligence (ARI) is changing the way companies approach loyalty by leveraging predictive analytics and real-time data to proactively address churn risks...

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Consumer Products May, 2022

Increasing Customer Retention in Consumer Products with ARI

In the highly competitive consumer products sector, retaining customers is as crucial as acquiring them. With brand loyalty becoming harder to sustain, companies need...

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Telecommunications November, 2022

Reducing Churn in Telecom Through Adaptive Retention Strategies

The telecommunications industry faces one of the highest customer churn rates among service sectors, with customers often switching providers for better deals, improved service...

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Construction & Building Products December, 2022

How Adaptive Retention Intelligence Is Transforming Customer Loyalty

Customer retention is crucial across industries, as businesses realize that retaining existing customers is significantly more cost-effective than acquiring new ones...

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