45% Increase in Viewer Engagement
Personalized recommendations encouraged viewers to explore more content, increasing time spent on the platform.
EonPath’s Entertainment Personalization Solutions
Personalizing Viewer Experiences with Journey Analytics
At a Glance
45%
Increase in viewer engagement
30%
Improvement in content recommendation accuracy
25%
Growth in subscription renewals
2x
Increase in repeat viewers per month
Introduction
In the media and entertainment industry, creating a personalized experience for viewers has become essential for retaining audiences and standing out among competitors. StreamPlus, a leading streaming service, aimed to enhance engagement by using journey analytics to better understand and respond to viewer preferences. EonPath’s CX Journey Analytics & Personalization solution empowered StreamPlus to create tailored experiences, driving higher engagement and strengthening viewer loyalty.
The Challenge
With increasing competition in the streaming market, StreamPlus needed to deliver content that aligned closely with individual viewer preferences. Without robust journey analytics, it was challenging for StreamPlus to track viewer behavior across platforms and provide personalized content recommendations.
Key challenges:
- Identifying unique viewer preferences in real-time
- Enhancing the accuracy of content recommendations to drive engagement
- Improving subscription renewals by creating a seamless and personalized experience
EonPath’s Approach
EonPath implemented a CX Journey Analytics & Personalization framework tailored to the needs of StreamPlus, enabling the streaming service to leverage data insights to enhance viewer experiences and content personalization.
Steps taken:
- Viewer Journey Mapping: EonPath conducted a comprehensive mapping of the viewer journey, identifying touchpoints that influenced engagement and highlighted opportunities for personalized interactions.
- Advanced Data Segmentation: Using data analytics, EonPath segmented viewers based on preferences, viewing history, and engagement behaviors, enabling StreamPlus to refine its content recommendation algorithms.
- Personalized Content Recommendations: Leveraging insights from viewer behavior, EonPath helped StreamPlus develop a recommendation system that dynamically adapted to user preferences, offering content tailored to each viewer’s unique tastes.
Key Results
Through EonPath’s CX Journey Analytics & Personalization approach, StreamPlus was able to provide more relevant and engaging experiences for its viewers, achieving measurable improvements in key performance metrics:
30% Improvement in Content Recommendation Accuracy
Tailored content suggestions led to higher viewer satisfaction and engagement, reducing content discovery friction.
25% Growth in Subscription Renewals
The personalized experience boosted viewer loyalty, leading to higher renewal rates and sustained engagement.
2x Increase in Repeat Viewers per Month
The improved recommendation system fostered stronger loyalty, bringing viewers back more frequently.
Final Thoughts
EonPath’s journey analytics solution empowered StreamPlus to go beyond traditional content recommendations, creating a personalized viewing experience that resonated with individual preferences. By enhancing engagement and retention, StreamPlus solidified its position as a viewer-centric streaming service in a competitive market.
* We take our clients' confidentiality seriously. While we've changed their names, the results are real.
